Get Professional Service, Not Risk, in Logo Design

Perhaps the most important step in building a brand is to have a logo designed that is compatible with the activities of your business and communicates with your target audience. Considering that your logo is the first element that communicates with your target audience, it will be understood a little better how important it is to have an original and high quality logo.

The First Step of Corporate Identity: Logo

Logo is the first step of corporate identity and distinctive elements such as colors, fonts, template designs that you will use while reaching your customers are actually decided at the logo design stage. A successful logo design that contains the cores of all this communication can only be realized by expert and experienced graphic designers.

Logo Design Requires a Series of Processes

In industry parlance, anyone with a "good eye" can create a beautiful composition. However, logo design is not just a composition created by selecting elements that are thought to be related to brand activities. In logo design, the graphic designer processes a series of successive and repetitive stages such as collecting information about the brand, conducting research on the sector, evaluating the target audience, researching similar solutions, presenting brand-specific solution alternatives and finding the most appropriate solution.

Don't Underestimate Logo Design

As explained above, underestimating logo design, which is a process that requires knowledge and experience and is completed as a result of many stages, can cause your brand communication to be crippled at the very beginning of the process. Although it is the right approach to have a balanced and controlled budget in the branding process, graphic design services should not be considered as an item that should not be spent.

Free Logo Design is Not a Rational Approach

In order not to spend money on logo and corporate identity design, businesses that want to design a logo with some unprofessional tools by doing free logo design research on the internet in order not to spend money on logo and corporate identity design, may face a result such as not achieving the reputation they deserve with an unprofessional appearance before the target audience they can reach in the short and medium term rather than saving. This returns to those businesses as a waste of money and time. Businesses that allocate a small budget for logo design at the beginning of the work can stand out from their competitors and get better results in a shorter time.

Sample Logo Designs Damage Originality

Another mistake that businesses make in the logo design process is to start with a logo that is not unique to them by choosing among sample logo designs. While this situation causes consequences such as not being able to display the distinctive features of the brand, it can also result in problems such as registration and copyright. This returns to the business at a much higher cost than logo design prices. When your trademark registration application is rejected because your logo design is not original, the fee you incur is much more than logo design fees.

If you want to avoid damaging the corporate communication of your business, establish a successful bond with your target audience, strengthen the perception of quality and trust in the eyes of your customers, and increase the rate of communication to sales, entrust the logo and corporate identity design of your brand to professionals.

Evreka Studio is one click away for all your design needs such as social media, advertising, banners, banners as well as logo and corporate identity design with its expert team and professional service approach. If you want to work with us or send your comments/suggestions, you can contact us here.